June 24, 2008 — UpdateLogic® to Provide Update Services for Tru2way™ Interactive Cable Devices.

UpdateTV® Technology Can Automatically Deliver Software Fixes and Enhancements to Tru2way-enabled Digital Televisions and Set Top Boxes.

UpdateLogic, Inc., the pioneer in solutions to distribute software fixes and enhancements to television devices, today announced support for tru2way™ technology - the rapidly emerging Java-based set of specifications that enables a wave of new interactive digital and high-definition video services. UpdateLogic’s UpdateTV service provides tru2way TV manufacturers and cable TV operators an automated solution to upgrade the firmware on consumer TVs, eliminating the need for on-site technician visits and improving overall customer satisfaction.

“Announcing support for tru2way is a significant milestone for UpdateLogic and we are pleased to be among the industry leaders in promoting the widespread adoption of tru2way technology in consumer electronics devices”, said Kurt Thielen, Chief Executive Officer for UpdateLogic.  “Due to the added complexity and functionality of tru2way devices, the likelihood of having to send a software upgrade to a television is increased.  Our UpdateTV technology will enable manufacturers to dramatically improve customer satisfaction while reducing the cost of customer service.” 

The tru2way technology (the retail brand for the OpenCable™ hardware and OCAP™ software technical initiatives) is being adopted by cable operators as well as manufacturers of televisions, set-top boxes and other devices.  Major cable TV operators, representing more than 80 million U.S. homes, have committed to supporting tru2way on their systems by 2009 making tru2way support an imperative for device manufacturers.  Several major CE manufacturers, including Sony, Panasonic and Samsung, recently announced support for the tru2way platform.

“The tru2way platform is rapidly emerging as a critical platform for cable TV operators and consumer-electronics manufacturers alike,” said So Vang, Vice President of Advanced Media Platforms at CableLabs, and head of the OpenCable Project. “Through tru2way technology, cable operators have an enhanced capacity to support a robust, two-way retail market as well as to create innovative and engaging services for their subscribers.  We’re excited to see companies like UpdateLogic provide innovative services around the tru2way platform that will enhance the customer experience.”

For UpdateLogic, tru2Way-enabled devices represent an additional platform for its signature firmware update service.  UpdateLogic can now transparently, proactively, and cost-effectively deliver and install software updates for tru2way digital television (DTV) devices such as TVs and set-top boxes in consumer homes - reducing support costs for manufacturers and cable operators while increasing the reliability of these digital TV devices.  In October of 2006, CableLabs and UpdateLogic announced an agreement which requires participating cable operators to work with UpdateLogic to enable so-called “in-band” distribution of software updates over two-way digital cable networks.  As a result, UpdateLogic has a streamlined, efficient way to send firmware updates through cable TV networks to tru2way digital television devices.

The UpdateTV technology and service for tru2way products is available today.  Manufacturers can contact UpdateLogic for licensing terms and conditions.

For more information, please see the full press release.

May 19, 2008 — UpdateLogic® UpdateLogic and National Datacast Expand Relationship. Partnership Enables “future-proofing” of Digital Televisions and other Data Distribution Services.

UpdateLogic, the pioneer in solutions designed to update software within digital television devices, and National Datacast, a commercial subsidiary of the Public Broadcasting Service (PBS) and the leader in nationwide wireless datacasting, today announced they have expanded their relationship to include technology development and licensing arrangements which will enable them to pursue new products, services and business opportunities.

UpdateLogic’s innovative UpdateTV™ solution uses the National Datacast network of PBS member digital television stations across the United States to transparently, proactively, and cost-effectively deliver and install software updates for digital television (DTV) and other DTV devices, such as TVs and set-top boxes in consumer homes - reducing costs for manufacturers and increasing the reliability of DTV devices while improving customer satisfaction and brand loyalty. Key areas of the expanded relationship include:

1. Mutual collaboration to further develop and enhance datacasting technology for DTV devices and related services, applications and markets during the eight-year partnership (extended from a previous five-year term).

2. National Datacast’s license to use UpdateLogic’s technology to enhance the capabilities of its nationwide databroadcasting network to aggregate, manage, schedule and distribute content and services.

3. UpdateLogic’s exclusive right to use National Datacast’s network to deliver various types of data, content, advertisements and electronic information that are displayed or overlaid on digital television sets (excluding digital signage and mobile/portable services or devices) in addition to software updates to DTV devices.

4. National Datacast’s right to use UpdateLogic’s servers and software to deliver more than just software updates – multimedia content and information services to television sets and other DTV receivers (computers, set-top boxes and mobile, portable and handheld devices), including digital signage, various forms of entertainment (e.g. video on demand), in-car services, homeland security/public safety, and corporate training, just to name a few.

5. UpdateLogic’s deployment of a United States-based network of UpdateLogic servers and technology utilizing National Datacast’s nationwide network of stations – now enabled for immediate use.

6. National Datacast’s ownership of a significant equity interest in UpdateLogic.

For more information, please see the full press release.

July 10, 2007 — UpdateLogic® Offers Discounted Software Update Service for Coupon-Eligible DTV Converter Boxes.

UpdateLogic announced a strategic initiative in which it will offer its automated software update distribution service (called UpdateTV®) at a discount to manufacturers of coupon-eligible digital-to-analog terrestrial television converter boxes.  UpdateLogic will allow devices which are compliant with the converter coupon program rules published by the NTIA in March of 2007, to include UpdateTV for no upfront fees.  A manufacturer can then optionally send software updates to fix problems with these converter boxes for a small discounted distribution fee.

Millions of consumers rely on terrestrial broadcast TV for news, information, and entertainment.  By February 17, 2009 each analog television which receives television content over-the-air will need a digital-to-analog converter device to be installed on their television sets, in order to continue to receive terrestrial television broadcasts.  These converter devices contain complex software that is responsible for tuning, processing, and converting the broadcast signal from digital to analog.  Software inherently requires patches, bug fixes, and updates.  UpdateTV from UpdateLogic allows manufacturers to deliver software updates to the converter boxes after consumers purchase them.  UpdateTV is free for the consumer and is now being provided at a discount to converter box manufacturers by UpdateLogic as part of the initiative announced today.

“With this low-cost delivery mechanism in place, converter box manufacturers will be able to simply, and easily, deliver firmware updates to products in the field,” said Tripp Blair, President and CEO of UpdateLogic.  “The ability to do this without the consumer having to perform this task will simplify the transition to digital broadcasts.  In addition, consumers will be able to benefit from receiving software support directly from manufacturers, as necessary.”

April 30, 2007 — Sony Electronics Signs Contract with UpdateLogic for UpdateTV.

Sony Electronics became the first commercial customer for UpdateLogic’s software update service called UpdateTV. With this agreement, Sony can enable it's digitial television devices with the UpdateTV Agent and then use the UpdateTV Network to deliver software and firmware updates to consumer's devices over the air, through cable, and across the Internet.

"Reaching this agreement with Sony for the UpdateTV service is a significant milestone for UpdateLogic," said Tripp Blair, President and CEO of UpdateLogic. "Sony has always been a consistent leader in the digital TV industry. We hope other manufacturers will follow Sony and adopt UpdateTV for the benefit of their consumer customers as well."

April 16, 2007 - UpdateLogic announced a new service, called Broadcast Monitoring, which will allow digital terrestrial broadcasts to be analyzed and monitored over the Internet.

The Broadcast Monitoring service, accessible only to UpdateLogic customers, logs and analyzes ATSC broadcasts for content, efficiency, and standards compatibility issues.

Broadcast Monitoring will leverage UpdateLogic’s nation-wide network, primarily used for UpdateLogic’s software update delivery service called UpdateTV, of Internet-connected servers equipped with ATSC tuners and allows customers to monitor, review, and analyze data and information from terrestrial broadcasts in approximately 150 demographic market areas throughout the United States. Subscribers to Broadcast Monitoring can view the analysis of individual broadcast streams and national digital broadcast streams to identify hot spot issues and failures trends.

“Broadcast Monitoring provides an important diagnostic and measurement tool to the DTV industry. Based on standards from the Advanced Television Systems Committee (ATSC), such as A/53, A/65 and A/90,” said Steve Hastings, vice president of engineering for UpdateLogic.  “We expect that many different types of companies will benefit from this nation-wide service.”

For more information, please see the full press release.

October 17, 2006 - CableLabs® Enables UpdateLogic to Provide Software Update Delivery Service to Digital Cable Devices.

Cable Television Laboratories Inc., (CableLabs®) and UpdateLogic, Inc., today announced a nonexclusive agreement that will allow software updates to be delivered to digital cable devices, including digital television sets.

Through the agreement, the cable industry will work with UpdateLogic to enable so-called “in-band” distribution of software updates over cable networks.  The software update is transmitted as data “in-band” within PBS channels across the United States.  UpdateLogic has agreed to modify the technology behind its UpdateTV software update service to be compatible with the CableLabs specifications and to offer UpdateTV to the consumer electronic industry.

“This is a true win-win-win for cable operators, consumer electronics manufacturers, and consumers,” said Dr. Richard R. Green, president and CEO of CableLabs.  “CableLabs is pleased to offer the ability for third-party service providers, such as UpdateLogic, to deliver secure software updates on behalf of device manufacturers.”

“This technology enables the consumer electronics industry to continue to provide a very high level of customer care for their television sets and other devices,” said Kevin Leddy, Senior Vice President Strategy and Development of Time Warner Cable.  “Having reliable customer premise equipment is essential for bringing innovative cable services to consumers.  UpdateLogic offers an innovative and creative solution.”

UpdateTV automates the distribution of software patches and updates directly to digital television receivers at no cost to the consumer.  Compatible with the OpenCable™ Common Download specification and the ATSC A/97 Software Data Download Standard, UpdateTV provides a cost-effective, ubiquitous method to proactively update digital television software without user intervention.

“UpdateTV from UpdateLogic really solves the logistical challenge of getting a software update to a subscriber’s digital cable device,” said Dallas Clement, Senior Vice President, Strategy and Development of Cox Communications.  “Best of all, UpdateTV is simple and free for the end-consumer.”

“We are pleased that UpdateLogic provides a nationally deployable solution using existing standards for maintaining software in 3rd party devices,” added Mark Coblitz, Senior Vice President, Strategic Planning at Comcast.

For more information, please see the full press release.

UpdateLogic Incorporated, providing automatic software update technology for the consumer electronics market, received four million dollars in series B funding from Core Capital Partners. The Company will use the venture capital to fund its official launch and the North American release of its flagship technology, UpdateTV.

Pursuant to its investment in UpdateLogic, two of Core Capital's partners, Tom Wheeler and Will Dunbar, will join the UpdateLogic's board of directors. UpdateLogic Incorporated was formerly known as Broadcast Data Corporation. For futher information, please see the full press release.

Effective immediately, UpdateLogic Incorporated will become the new name for Broadcast Data Corporation. The company is proud to announce the name change which better reflects its positioning of a comprehensive service provider - distributing software updates to digital TV devices over terrestrial and cable networks.