July 15, 2008 — UpdateLogic® Obtains Licensing Agreement with SANYO Manufacturing Corporation for UpdateTV® Firmware Update Solution.

Agreement Enables Sanyo to Upgrade Software within Digital Television Devices

UpdateLogic, Inc., the pioneer in solutions to update software in digital televisions devices, today announced that Sanyo Manufacturing Corporation has licensed its UpdateTV solution for its digital TVs.  The UpdateTV technology enables Sanyo digital TVs to transparently and automatically download firmware upgrades nationwide, reducing the cost of service and improving overall customer satisfaction.

With the introduction of HDTVs, TV software stacks have become significantly more sophisticated and more susceptible to failure due to an increase in complexity. Traditional methods to repair these software defects often require sending a service technician to the consumer’s home, resulting in both consumer inconvenience and high costs for manufacturers.  UpdateLogic’s UpdateTV technology and national broadcast network provides an elegant solution for distributing and automatically installing firmware upgrades.

UpdateLogic and Sanyo have agreed to work together to integrate the UpdateTV technology into Sanyo’s TVs expected to ship later this year.  “The UpdateTV technology represents an important addition to the Sanyo value proposition,” said Morio Matsudaira, SANYO Manufacturing Corporation, vice president of engineering.

For more information, please see the full press release.

June 24, 2008 — UpdateLogic® to Provide Update Services for Tru2way Interactive Cable Devices.

UpdateTV Technology Can Automatically Deliver Software Fixes and Enhancements to Tru2way-enabled Digital Televisions and Set Top Boxes.

UpdateLogic, Inc., the pioneer in solutions to distribute software fixes and enhancements to television devices, today announced support for tru2way™ technology - the rapidly emerging Java-based set of specifications that enables a wave of new interactive digital and high-definition video services. UpdateLogic’s UpdateTV service provides tru2way TV manufacturers and cable TV operators an automated solution to upgrade the firmware on consumer TVs, eliminating the need for on-site technician visits and improving overall customer satisfaction.

“Announcing support for tru2way is a significant milestone for UpdateLogic and we are pleased to be among the industry leaders in promoting the widespread adoption of tru2way technology in consumer electronics devices”, said Kurt Thielen, Chief Executive Officer for UpdateLogic.  “Due to the added complexity and functionality of tru2way devices, the likelihood of having to send a software upgrade to a television is increased.  Our UpdateTV technology will enable manufacturers to dramatically improve customer satisfaction while reducing the cost of customer service.” 

“The tru2way platform is rapidly emerging as a critical platform for cable TV operators and consumer-electronics manufacturers alike,” said So Vang, Vice President of Advanced Media Platforms at CableLabs, and head of the OpenCable Project. “Through tru2way technology, cable operators have an enhanced capacity to support a robust, two-way retail market as well as to create innovative and engaging services for their subscribers.  We’re excited to see companies like UpdateLogic provide innovative services around the tru2way platform that will enhance the customer experience.”

For more information, please see the full press release.

May 19, 2008 — UpdateLogic® and National Datacast Expand Relationship. Partnership Enables “future-proofing” of Digital Televisions and other Data Distribution Services.

UpdateLogic, the pioneer in solutions designed to update software within digital television devices, and National Datacast, a commercial subsidiary of the Public Broadcasting Service (PBS) and the leader in nationwide wireless datacasting, today announced they have expanded their relationship to include technology development and licensing arrangements which will enable them to pursue new products, services and business opportunities.

UpdateLogic’s innovative UpdateTV solution uses the National Datacast network of PBS member digital television stations across the United States to transparently, proactively, and cost-effectively deliver and install software updates for digital television (DTV) and other DTV devices, such as TVs and set-top boxes in consumer homes - reducing costs for manufacturers and increasing the reliability of DTV devices while improving customer satisfaction and brand loyalty.

For more information, please see the full press release.

April 30, 2007 — Sony Electronics Signs Contract with UpdateLogic® for UpdateTV®.

Sony Electronics became the first commercial customer for UpdateLogic’s software update service called UpdateTV. With this agreement, Sony can enable it's digitial television devices with the UpdateTV Agent and then use the UpdateTV Network to deliver software and firmware updates to consumer's devices over the air, through cable, and across the Internet.

"Reaching this agreement with Sony for the UpdateTV service is a significant milestone for UpdateLogic," said Tripp Blair, President and CEO of UpdateLogic. "Sony has always been a consistent leader in the digital TV industry. We hope other manufacturers will follow Sony and adopt UpdateTV for the benefit of their consumer customers as well."

April 16, 2007 - UpdateLogic® announced a new service, called Broadcast Monitoring, which will allow digital terrestrial broadcasts to be analyzed and monitored over the Internet.

The Broadcast Monitoring service, accessible only to UpdateLogic customers, logs and analyzes ATSC broadcasts for content, efficiency, and standards compatibility issues.

Broadcast Monitoring will leverage UpdateLogic’s nation-wide network, primarily used for UpdateLogic’s software update delivery service called UpdateTV, of Internet-connected servers equipped with ATSC tuners and allows customers to monitor, review, and analyze data and information from terrestrial broadcasts in approximately 150 demographic market areas throughout the United States. Subscribers to Broadcast Monitoring can view the analysis of individual broadcast streams and national digital broadcast streams to identify hot spot issues and failures trends.

“Broadcast Monitoring provides an important diagnostic and measurement tool to the DTV industry. Based on standards from the Advanced Television Systems Committee (ATSC), such as A/53, A/65 and A/90,” said Steve Hastings, vice president of engineering for UpdateLogic.  “We expect that many different types of companies will benefit from this nation-wide service.”

For more information, please see the full press release.

October 17, 2006 - CableLabs® Enables UpdateLogic to Provide Software Update Delivery Service to Digital Cable Devices.

Cable Television Laboratories Inc., (CableLabs) and UpdateLogic, Inc., today announced a nonexclusive agreement that will allow software updates to be delivered to digital cable devices, including digital television sets.

Through the agreement, the cable industry will work with UpdateLogic to enable so-called “in-band” distribution of software updates over cable networks.  The software update is transmitted as data “in-band” within PBS channels across the United States.  UpdateLogic has agreed to modify the technology behind its UpdateTV software update service to be compatible with the CableLabs specifications and to offer UpdateTV to the consumer electronic industry.

“This is a true win-win-win for cable operators, consumer electronics manufacturers, and consumers,” said Dr. Richard R. Green, president and CEO of CableLabs.  “CableLabs is pleased to offer the ability for third-party service providers, such as UpdateLogic, to deliver secure software updates on behalf of device manufacturers.”

“This technology enables the consumer electronics industry to continue to provide a very high level of customer care for their television sets and other devices,” said Kevin Leddy, Senior Vice President Strategy and Development of Time Warner Cable.  “Having reliable customer premise equipment is essential for bringing innovative cable services to consumers.  UpdateLogic offers an innovative and creative solution.”

“UpdateTV from UpdateLogic really solves the logistical challenge of getting a software update to a subscriber’s digital cable device,” said Dallas Clement, Senior Vice President, Strategy and Development of Cox Communications.  “Best of all, UpdateTV is simple and free for the end-consumer.”

“We are pleased that UpdateLogic provides a nationally deployable solution using existing standards for maintaining software in 3rd party devices,” added Mark Coblitz, Senior Vice President, Strategic Planning at Comcast.

For more information, please see the full press release.