SecureTV from UpdateLogic is a device management solution that provides connected digital home devices, such as Internet-connected TVs and Blu-ray players, with the ability to securely receive and dynamically manage new or existing digital rights management (DRM) credentials before and after the devices are manufactured.  These credentials can then be used to activate pre-installed streaming media services, add new revenue-generating content services, and securely change or upgrade the DRM keys on the device allow for newer, higher quality streaming content to be authorized.

Highly Secure
SecureTV is a highly-secure, patent-pending, and industry-approved device management solution that uses UpdateLogic’s secure network infrastructure and embedded software technology to safely download and install DRM security credentials once the device is connected to the Internet.  SecureTV is compatible with all streaming services and all DRM formats and has been approved by major content service providers such as Netflix, Amazon, and CinemaNow (Sonic).

Future-Proofing the Device
Streaming content services are constantly expanding, bringing an ever-growing list of entertainment possibilities to digital home devices.  Digital home devices need to be extensible and “future-proofed” to accommodate new content services, features, and applications as they become available. In fact, consumers expect it.  Digital home devices should have access to all of the latest and greatest services and content available on the Internet.  SecureTV from UpdateLogic enables the Internet-connected digital home device to automatically receive new and updated DRM security credentials securely in the consumer’s home.  These credentials can then be used by their associated streaming media services to authenticate the device and unlock the media while keeping the content protected.

Enhanced Revenue Opportunities
As new content services are introduced, as new business models emerge, and as strategic relationships develop between content service providers and retailers, it is important to have flexibility and market agility to respond to these opportunities. As the installed base of digital home devices increases, so does the need to have platforms that can be upgraded to install new services to immediately tap into that installed base.  SecureTV provides remote device management including the ability to add, revoke, or replace media player credentials in the field, thereby maximizing revenue generating opportunities.